What goes around ...

Or, in honor of my bilingual secondary school, plus ça change .... John Brunner's powerful dystopian novel The sheep look up (1972) dealt largely with environmental degradation in a not too distant future. One side story in the book concerned a large company distributing what would today be called organic food. At some point, one of the characters works out that their sales are vastly greater than the amount of food that they could be growing under the healthy conditions they advertise. So today I see an article in the Guardian:

Supermarkets accused over organic foods

that documents an attempt by supermarkets to have organic standards lowered, so that the market can continue to grow.